Google Ads AI Max and Performance Max
Google's AI features that expand search matching, rewrite ad text and pick landing pages (AI Max), or run ads across all Google channels (Performance Max).
Last checked 7 Nov 2026 · support.google.com ↗
The facts
- Category
- Marketing & SEO
- Made by
- How it charges
- Pay as you go
- Starting price
- no fee beyond your ad spend
- Free plan or tier
- No
- UK or EU data hosting
- Not published
- Certifications
- Not published
- API
- Yes
- Suits
- Solo (just you), Small (2–49), Mid-sized (50–249), Large (250+)
- Maturity
- Growing
Prices and hosting options are the vendor’s published terms on the date checked. Check the vendor’s site before you buy.
Alternatives in the database
Sources
- https://support.google.com/google-ads/answer/15910366?hl=en
- https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/
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