Membership
We had a join button here at £290 a year. The material it promised — a members' course library, premium briefings — isn't built, and the guides it listed are already free. So we took the button down instead of taking your money.
Everything we have actually published is free today: twelve Field Guides, the literacy course, the readiness quiz, the Traffic Light, the demos. Start there — it costs nothing and it may be all you need.
Read and learn — no card needed. This is everything we have actually published.
£0
The planned tier. Intended price when it opens: £290/year or £29/month. Nothing is for sale here today, and there is no payment page behind this card.
Not open
It opens when the members-only material exists — not before.
Cohorts and flagship programmes, with accountability. Dates aren't scheduled yet — ask and we'll tell you what's real.
From £799
Per seat — for teams ready to go hands-on.
When the work genuinely needs a human. This is the one thing on this page you can buy today.
Bespoke
Priced against the cost of getting it wrong, never software.
A subscription is a contract, not a marketing claim. The benefits this page used to list are, today: guides that are already free and public, a course library where four of five courses are not built, and a “premium” briefing that has run once. We would rather have an empty pricing page than take a recurring payment against that. When there is something behind the tier, it will open — and this page will say so with a date.
No. There is no payment page and nothing to buy. Membership will open when there is a body of members-only material worth charging for; today there is not, so we are not selling it.
The plan is a members' course library, sector briefings that go deeper than the free Signal, and Field Guides kept current as the field changes. We are naming that as a plan, not as a product: the courses are not built, and the guides you can read today are free and public.
The intended price is £290 a year, or £29 a month. That is what we expect to charge once it opens — nothing is being sold at that price today, and we will not open it until the material behind it exists.
All twelve Field Guides, the AI Literacy course, the readiness quiz and its three next steps, the AI Reliability Traffic Light, the demos, and the Signal. All of it free, no account, no card.
They are the same things that would have been behind the paywall. Get a tailored plan, or just take the guides.
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